Marko Asaulyuk

/ ɑsɐuˈlʲuk /

Marketing has a theory problem. Not too little of it, but too much buried too deep to use when it matters. Kotler holds. Ogilvy holds. Porter holds.

What's changed is the distance between knowing the frameworks and acting on them under pressure. The result is dashboards full of data and empty of direction. That gap is what I work on.